Website Proposal
Nappi's Painting LLC
A professional web presence to grow your business
Prepared For
Sam Nappi
Nappi's Painting LLC
Prepared By
Ted Bonenfant
Bones Media
Date
February 2, 2026
Valid For
30 days
Project Overview
This proposal outlines the design and development of a professional website for Nappi's Painting, along with the technical setup required to get you online and discoverable.
Based on our conversation, your goals are:
- Establish a professional online presence that reflects the quality of your work
- Make it easy for potential customers to find you and get in touch
- Capture leads during the busy exterior painting season (March and beyond)
- Differentiate yourself from franchise competitors as a locally owned Maine business
Why This Makes Sense
The situation
When someone searches for painters in your area, they find CertaPro and other franchises. Without a website, you're not part of that conversation.
The timing
Exterior season starts in March. If we start now, you'd be online before homeowners begin looking for spring projects.
What sets you apart from the franchises:
5 Years
In business — not a fly-by-night operation
Local
Maine business — you live where you work
Personal
Your name is on the truck — real accountability
What You'll Get
A custom-built, professional five-page website that tells your story, shows off your work, and makes it as easy as possible for customers to get in touch with you. It will look and work great on phones - that's where most people will find you. It will load fast and actually help you show up when people search for painters in the area.
The details
- Mobile-responsive design (looks great on phones, tablets, and desktops)
- Fast loading speeds for better user experience and Google rankings
- Contact form with email notifications sent directly to you
- Click-to-call phone number for mobile users
- Project photos integrated throughout (home, services, and process pages)
- Search engine optimization (SEO) basics — page titles, descriptions, schema markup
- Google Analytics integration to track visitors and form submissions
Project Timeline
Kickoff
Sign off, deposit, and content collection
Feb 3–14
Build
Design mockups and website development
Feb 17–28
Launch
Review, revisions, and go live
Mar 1–10
Kickoff
Sign off, deposit, and content collection
Feb 3–14
Build
Design mockups and website development
Feb 17–28
Launch
Review, revisions, and go live
Mar 1–10
Ready before exterior season. Timeline depends on timely feedback and content delivery.
Investment
Total Investment
$2,500
One-time project fee. No hidden costs.
Includes
Payment Schedule
To Begin
$1,250
At Launch
$1,750
$1,250 remaining + $500 Year 1 support
Year 2+ Renewal
$500/yr
Ongoing Costs
Bones Support Plan
Hosting & domain included
The Bones Support Plan is strongly recommended and included in most projects. Without it, you'll need to self-manage hosting, domain renewals, security updates, and troubleshooting - which typically isn't a good fit for most business owners.
Self-Managed
What's Included in the Bones Support Plan
Hosting, domain renewal, SSL, security updates, small text changes (up to 2 hrs/yr) - examples: updating phone number, hours, service area text, or swapping 1-2 photos. Major updates like adding new pages or features are quoted separately.
$500/yr
While technically optional, the Bones Support Plan is strongly recommended. Without it, you'll need to manage hosting, domain renewals, security updates, and troubleshooting on your own.
Technical Setup Services
Everything needed to get your website live and working - included in your quote.
Domain & DNS
- • Domain registration (nappispainting.com)
- • DNS configuration
- • SSL certificate for security
Professional Email
- • Set up sam@nappispainting.com
- • Configure email authentication
- • Works with Gmail app
Google Business Profile
- • Audit or create your profile
- • Complete all fields & photos
- • Link to your new website
Analytics & Search Console
- • Google Analytics 4 setup
- • Google Search Console setup
- • Goal tracking (forms, calls)
What I Need From You
To build your website, I'll need some photos and information about your business. Don't worry about having everything perfect — I'll help you figure it out.
- Photos — Your best interior and exterior work, before/afters if you have them, and a photo of yourself
- Testimonials — 2-3 happy customers willing to share a few words (with their permission)
- Your story — How you got started, what you enjoy about the work (a few sentences is fine)
- Business info — Phone number, service areas, certifications/insurance
No need to gather everything upfront - I'll send you a simple intake form that makes it easy to submit everything in one place.
Ready to Get Started?
Next Steps
- 1 Review this proposal — let me know if you have any questions
- 2 Sign off — I'll send a simple agreement to confirm scope
- 3 Send deposit - 50% to begin ($1,250)
- 4 We get started — I'll send the content collection form and begin setup
Questions? Text me anytime or email:
ted@bones.media